P&G has debuted a new campaign for Braun – with a new spokesperson, NFL star Russel Wilson, Superbowl champion quarterback for the Seattle Seahawks.

The campaign, #FaceGreatness with Braun Confidence, will include national print advertising, online videos and digital content The campaign was developed to encourage men to be confident, to chase their dreams, and to never give up on their quest to achieve greatness.

Brian Messerschmitt, brand manager, Braun N.A., said:

“Russell Wilson is the perfect person to lead our #FaceGreatness campaign, as he has overcome tremendous challenges and obstacles to achieve greatness; in fact, he was instrumental in the development of our core concept of ‘facing greatness’.”

Wilson will also be featured on the packaging for Braun’s new trimmer, Series 5.